How to Create a Brand Voice (course+coaching+community)

Best value! This package includes access the full course, our community, office hours, project reviews, and 30 minutes of coaching.

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Why do you need a brand voice?

Effective marketing is built on great content. This means consistently exciting your readers while reinforcing your brand's personality and offering. But, differing styles, approaches, and voices can make this seem impossible. What's the solution? A brand voice.

Having a brand voice:

  • makes your content stand out;
  • shows that you care about your audience’s needs;
  • cures two-faced company syndrome;
  • gives your brand a consistent personality;
  • simplifies your long-term content strategy.

Our course

Despite all these benefits, many still aren't sure how to create a brand voice. After all it's a newer concept that's gained popularity in the content heavy internet age. But, with the right training you can dominate the brand voice game. In this course, you'll learn:

1. How to research your brand, its competitors, and its audience.

2. How to turn raw data into a unique voice for your brand.

3. How to create brand voice guidelines that every department can apply.

4. How to implement your new brand voice into your content strategy.

Is it for you?

If you're not sure this is for you, then try answering these questions:

  • Do you want to create astoundingly good content?
  • Do you want to simplify your content production process?
  • Do you want want to achieve your long-term strategic goals?
  • Do you want to build consumer loyalty?
  • Do you want to add a new service to your offering?

If you answered "yes" to any of these questions, then give brand voices a chance. Be part of the next generation of marketers and become a brand voice marketer today!

NOTE: This course is in the pre-launch phase. That means you get $100 off! Congrats on being so savvy!

The first few lessons are already available and the other will be published as they're made. The final lesson will be available before March 31, 2017.


Your Instructor


Alex Hughes
Alex Hughes

Over the past 8 years, I've helped clients like Samsung, LG, Starbucks, MSN, and Indra to communicate using their own unique voice. Sometimes, I even help these clients create their brand voice. I love how simple a brand voice makes content production and have seen truly powerful results from it. My goal is to share these insights with you, so that you can become a brand voice marketer too. So, join one of my courses, I know you'll love it!

Currently, I work as a content strategist for BrandHoot and as a writer/consultant for various freelance clients. I also enjoy cooking, playing the guitar, gaming, and exploring Minneapolis in my spare time.


Course Curriculum


  First Section
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Who is this course for?
This course is basically for anyone who creates marketing content. This includes: in-house marketers, advertisers, content strategists, content marketers, business owners, executive staff responsible marketing, marketing consultants, copywriters, and advertising agency staff.
Who isn't this course for?
This course isn't for in-house staff members that aren’t involved in marketing, fly-by-night marketers, or companies that don’t want or need a loyal customer base.
What is a brand voice anyway?
A brand voice is the unique way your brand communicates using words.

Get started now!